Week 10: Review of ‘Mojo’ magazine

Contemporary and informative, there are many signs that Mojo magazine is aimed predominantly at music-loving male 30-somethings. The hefty cost of £4.20 a month is not in a pocket money or even student price range, and adverts promoting ale and The Samaritans point to an older, seemingly more troubled generation. Other than that it’s just packed full of extensive reviews and interviews, from classic artists such as Led Zeppelin and Tom Waits to new kids on the scene like the Arctic Monkeys. Like an overly enthusiastic poet, Mojo also uses numerous similes in its reviews, albeit always relevant and descriptive. As for the sophisticated yet informal language? Mojo pulls that off too, mixing fairly complex vocabulary with slang and sardonic humour. This laidback yet engaging magazine has been keeping the reader well-informed and sufficiently amused since 1993, and with consistent circulation figures making it the second-most widely read music magazine in the UK, Mojo shows no signs of stopping anytime soon.